We’re excited to unveil a new and improved Advertiser Dashboard. We’ve been hard at work for the past month building a new and improved user interface that will make it easier for you to:
- Manage your site-targeted and retargeting campaigns
- View weekly, monthly, or custom date range charts
- View metrics including impressions, clicks, CTR, and cost
- View top performing ads, sites, or campaigns
We hope you like the new interface, and we’re eager to hear your feedback. We just launched a feedback forum that will help us all communicate better. We believe that the best ideas come from users that are engaged in the system, and we welcome the opportunity to openly collaborate on the AdRoll platform.
Please visit our new forum and vote, create, or comment on ideas, bugs, or general feedback.
Look forward to hearing from you!
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Tags: advertising, retargeting
AdRoll’s self-service, cross-platform retargeting solution RoundTrip delivers 30% higher ROI over a single network solution.
SAN FRANCISCO, Jan. 27 /PRNewswire/ — AdRoll’s RoundTrip, the retargeting solution for brands of all sizes, has found that cross-platform retargeting campaigns deliver better ROI than retargeting on a single network alone. Through integrations with a host of partners, such as Google Ad Exchange, AdBrite, and OpenX, RoundTrip has seen advertisers’ cost-per-click decrease while maintaining higher click-thru and conversion rates, resulting in better ROI advertising.
Retargeting is an advertising technique that allows brands to bring back prospective customers who leave a site without purchasing, by showing them ads on other sites they visit later. RoundTrip’s large cross-platform inventory pool helps small and medium-sized brands (SMBs) achieve scale in retargeting campaigns and reach their customers more consistently. Access to greater inventory also improves optimization, leading to more cost-effective campaigns.
Cross-platform retargeting campaigns run on RoundTrip have resulted in a 30% cost reduction over retargeting run on a single platform. “Using a single platform to retarget is limiting. When you can expand the reach of a campaign, we see cross-platform results that exceed paid search ROI,” said Aaron Bell, AdRoll’s CEO. “As the first retargeting solution designed specifically for SMBs, we aim to simplify the process of running cross-platform campaigns and help brands generate sales and increase visibility.”
RoundTrip offers cross-platform campaign management and reporting in a single, easy-to-use dashboard. Advertisers can view and optimize campaigns based on ad size, placement, or platform. “Using AdRoll has improved my retargeting results. I see all my results in one place and can watch my CPC drop as I try new platforms,” said Scott Jordan, CEO of ScotteVest. “I’ve used retargeting in the past, but AdRoll’s cross-platform solution provides superior results to my earlier experiences, making retargeting simple and profitable for ScotteVest.” AdRoll is offering a free two-week retargeting trial to the first two hundred advertisers to sign up.
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Tags: online display advertising, retargeting
2010 Predictions
2009 was a big year at AdRoll. While we’ve watched display advertising come back into vogue, it’s been awesome to see our team innovate and develop the best display-based solutions for a growing range of SMB marketers. As we’re gearing up for another big year of growth, we thought we’d ask our own Adam Berke, VP of Business Development and Marketing, and founding team member here at AdRoll, to take a quick look forward at what he expects in 2010…
Attribution takes off
Microsoft has been beating the drum for engagement mapping for a while now, driven by their indignity of Google getting all of the credit (and $) for the “last click.” Despite their efforts, their message of attribution hasn’t really been embraced. That’s going to change. As a recent Forrester report by Emily Riley points out, there are enough companies working on measuring and reporting attribution that someone is going to hit on something that’s easy to understand, and cheap enough to implement, and advertisers will finally take note. It’s not a huge intuitive leap to understand that display ads can have a big impact; it’s just a matter of having tools to show it. Even if most advertisers don’t actually implement attribution technology, it will become well enough understood to help display 2.0 take off in 2010.
Retargeting becomes a mainstay for all e-commerce advertisers
With results rivaling paid search advertising, retargeting is proving to be an essential, ROI-positive technique for brands of all sizes. Internet shoppers like to browse to find the best offers. It’s been shown that 98% of them don’t convert on their first visit to an online store. Retargeting is an extremely efficient use of funds (ie, you are only targeting highly qualified window-shoppers as they browse cheaper inventory.) As more display inventory becomes accessible and efficient through ad exchanges, and retargeting ads themselves rapidly advance, 2010 will be the breakout year for this technique.
Ad networks actually consolidate
Over the past 2 years, industry insiders have loved to cite the unimaginable 300+ ad networks whose very existence is implied to be a crime against humanity. However, thanks to some tight relationships and the agency world’s slow adoption of new technologies (a whole other story) the presumed collapse of The 300 did not happen. Well, with the launch of agency owned trading desks, DSPs, and Yield Optimizers aggregating impressions, the number of ad networks is going to decline. It’s not just going to be obsolete vertical ad networks and undifferentiated arbitragers either; we’re going to see consolidation with the big guys as well.
We’ll swing back towards CPM as the preferred pricing model
If you follow conventional thinking, and the current trajectory, you’d assume performance-based pricing models would come to dominate the online media landscape. However, there are a couple of factors that will not only change this trajectory, but will actually cause a pendulum swing back to CPM pricing. This will occur because it’s the easiest way for savvy digital marketers who have proprietary data, or some other “secret sauce” to secure impressions that they know have particular value for them. Along these lines, companies that buy media on behalf of end advertisers are actually making huge margins by charging on a CPA/CPL and arbitraging this through savvy CPM purchasing using cookie data, RTB, etc. It’s just a matter of time before the end advertisers wise up, and ask that they see spend on a CPM basis. This will make the margin the provider is taking more transparent, and ensure that the advertiser is not missing out on savings that come from effective optimization. Good news for smart advertisers who know to ask for this, bad news for arbitragers.
At least one yield optimizer disappears/changes its business model
There are too many players, too much marketing that is way ahead of product, and too little value being created for all 5-6 to maintain the status quo. The key to these models working is through servicing large publishers. Small publishers have too little data to make it possible to optimize between ad networks, and it probably takes as much effort to bring one of them on as it does to bring on a large site. Unfortunately, there’s a big storm brewing that will alter the relationship between yield optimizers and large publishers. Now that yield optimizers are trying to reinvent themselves as ad exchanges, they’re basically creating channel conflict on steroids. Channel conflict is the reason premium publishers decided to direct their scorn at ad networks this past year. Just wait until they realize that yield optimizers are not only cannibalizing their direct sales by servicing buyers, but also have a disincentive to effectively optimize their remnant so they can sell it themselves to ad networks and others in order to keep more margin. Sparks will fly.
A currently non-existent company will be both founded and IPO within 2010
Business cycles are turning over faster than ever with higher highs and lower lows. Huge valuations are being handed out by former Russian enterprises to companies that sell weapons to mafia bosses (virtual of course.) All the great stories lines of the next bubble are being written. My working title for the movie: Irrational Exuberance… this time it’s social.”
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AdRoll is bringing in the New Year with a new look, making online display advertising just a bit hotter. Our revamped homepage has a brand new look and feel and a quick video explaining how AdRoll does effective online marketing for emerging brands. You can easily access and use our self-service tools to set up display advertising, retargeting, and to facilitate outreach directly to the publishers of sites that you advertise across. Like our improvements or have ideas for new features you’d love to have? Let us know!
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Tags: Adroll, banner ad, online display advertising, targeting platform
Got flow?
Have you got the flow? As some of you may have noticed, we launched an new user flow for building targeted display advertising campaigns earlier this week. The system allows advertisers to dive right into the process of finding sites great sites to promote their products. It’s a work in progress and we’ve spent several months iterating on the flow with our customers. Many burrito bribes later we’re very happy with the results. A big thanks to all the folks who let us “test them” and huge props to the development team here at Adroll for keeping their noses to the grindstone on this through the summer. Going forward the new flow will be the primary tool for creating new campaigns and editing new ones. You can check it out here. Let us know what you think!
Edit: Thanks to the folks at AdExchanger for the link. To clarify, we’ve been bribing our customers with burritos to test the new signup flow for us. We ourselves haven’t yet taken any food bribes but would not be opposed to them, especially in the form of burritos.
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We’re looking for a highly skilled interaction designer to lead the design of our site and how our users interact with it. Check out the full listing here.
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Kaboom! (Blue Thunder)
I know I always say our weekly code pushes are huge, but this week was really, really huge. Not only did we push out an awesome new homepage, we pushed out a new template across the site with a super sweet background. We call the redesign Blue Thunder and we hope you like it. Ben and Ljuba have been cranking on it and we’re excited to see them roll it out to the rest of the site. We also pushed a ton of infrastructure tweaks that should speed things up and improve usability. Ben earned Push MVP for his work battling the beast that is IE6, Greg edged out Adam for the QA Trophy and Aaron got married again.
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Snack Day
Every other Thursday is a very special day here at Adroll Global HQ. Caitlin, Adroll’s Chief Snack Officer, schedules an abundance of highly anticipated tasty treats to magically arrive at our doorstep here at 201 Post on these days, stocking our kitchen cabinets for another two week stretch. Continue reading ‘Snack Day’
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Recent Entries
- New dashboard features released…
- Unveiling a brand new Advertiser Dashboard
- AdRoll Finds Increased ROI With Cross-Platform Retargeting
- 2010 Predictions
- Online Display Advertising Just Got A Makeover
- Build it (a great banner ad) and they will come.
- Got flow?
- Adroll is hiring! Lead Interaction Designer
- Kaboom! (Blue Thunder)
- Snack Day
- Italian push. (Italian Roll)
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New dashboard features released…
In today’s release, we updated quite a few back-end items, but a few things went live for both advertisers and publishers that you might notice the next time you log in:
For Advertisers
- We added a call out for the primary payment method in the billing tab and updated icons to address some confusion on the billing page.
- We created a filter for transaction types to items in billing history page to make it easier to scan just payments or just ad deliveries.
For Publishers
- The publisher dashboard and reports pages are now completely updated with our new look and feel. The publisher dashboard was released last week, but the ad space and campaign report UIs are now also updated.
- We clarified the view details page for publishers, including the ad preview for new advertisers.
We’ll continue to update and improve the site, and we’d love your feedback. Visit our forum to log your comments.
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Tags: Adroll, banner ad, online advertising, online display advertising, publishers