AdRoll Finds Increased ROI With Cross-Platform Retargeting
AdRoll’s self-service, cross-platform retargeting solution RoundTrip delivers 30% higher ROI over a single network solution.
SAN FRANCISCO, Jan. 27 /PRNewswire/ — AdRoll’s RoundTrip, the retargeting solution for brands of all sizes, has found that cross-platform retargeting campaigns deliver better ROI than retargeting on a single network alone. Through integrations with a host of partners, such as Google Ad Exchange, AdBrite, and OpenX, RoundTrip has seen advertisers’ cost-per-click decrease while maintaining higher click-thru and conversion rates, resulting in better ROI advertising.
Retargeting is an advertising technique that allows brands to bring back prospective customers who leave a site without purchasing, by showing them ads on other sites they visit later. RoundTrip’s large cross-platform inventory pool helps small and medium-sized brands (SMBs) achieve scale in retargeting campaigns and reach their customers more consistently. Access to greater inventory also improves optimization, leading to more cost-effective campaigns.
Cross-platform retargeting campaigns run on RoundTrip have resulted in a 30% cost reduction over retargeting run on a single platform. “Using a single platform to retarget is limiting. When you can expand the reach of a campaign, we see cross-platform results that exceed paid search ROI,” said Aaron Bell, AdRoll’s CEO. “As the first retargeting solution designed specifically for SMBs, we aim to simplify the process of running cross-platform campaigns and help brands generate sales and increase visibility.”
RoundTrip offers cross-platform campaign management and reporting in a single, easy-to-use dashboard. Advertisers can view and optimize campaigns based on ad size, placement, or platform. “Using AdRoll has improved my retargeting results. I see all my results in one place and can watch my CPC drop as I try new platforms,” said Scott Jordan, CEO of ScotteVest. “I’ve used retargeting in the past, but AdRoll’s cross-platform solution provides superior results to my earlier experiences, making retargeting simple and profitable for ScotteVest.” AdRoll is offering a free two-week retargeting trial to the first two hundred advertisers to sign up.
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